Creating a wow-worthy window display is one of the greatest joys and challenges of being a visual merchandiser and one effective way that I’ve seen this achieved is by putting together a floral display.
Flowers are pretty and sweet, but depending on the way you style them and your colour selection, they can also be moody and dramatic or passionate and romantic. Here are a few gorgeous installations we’ve spotted.
The Chelsea Flower Show
Every year during the Chelsea Flower Show in the UK, the Royal Horticultural Society runs an annual competition, where the town’s best retailers transform their shopfronts with creative designs. These include Agent Provocateur, Kate Spade, Browns Escada, Fendi, Jigsaw, Lulu Guiness and Jo Malone. It is truly a spectacular sight.
Last year, beauty salon Sarah Chapman won the much coveted award for Best Floral Display. The theme was ‘Fairy Tales’ and the team was inspired by Sleeping Beauty herself as well as their facial services when they recreated a scene from the much loved story.
Closer to home is Benja Harney in Sydney, a paper engineer who has created imaginative paper floral displays for high-profile events and retailers. In the past, he’s created pieces for David Jones, QVB, Alice McCall, Romance Was Born, Mac Cosmetics and Mardi Gras.
Below is the window he designed in collaboration with Alice Mc Call for the SS16 range across their Australian stores. Benda was inspired by Art Nouveau and his windows featured large paper arum lilies set against dramatic black paper gates.