First published on Inside Retail – 9th June 2021 “But I’m just a humble shopkeeper!” Well, ignorance might be bliss but you can’t put it in the bank. Where once upon a time it was enough to simply open the doors and stand behind the counter, times have certainly changed. A customer now wants to be entertained,… [Read More]
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Not just a pretty space… the power of Experiential Retail
First published on Shopping Centre News Australia – 6th May 2021 Shopping centres have become the coalface in the clash between bricks-and-mortar stores and the internet buying juggernaut. With the lure of online convenience at an all-time high post-COVID, what will it take to entice shoppers off their cosy couch and back into our retail… [Read More]
There’s power in the experience: The impact of experiential retail
First published on Inside Retail – 9th March 2021 Retailers of bricks and mortar stores are under more pressure than ever to break through the noise and ensure their Visual Merchandising (VM) is focused on the interactions and relationship between a brand and their customers. They are tasked with “putting on a show” to provide a… [Read More]
