• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

AUSVM Design

Australian Visual Merchandising Experts

  • Home
  • About
    • Our Team
    • Our Clients
    • Testimonials
  • Display & VM Services
    • Display & VM Installation
    • Display & VM Hardware
    • Display & VM Consulting
    • COVID-19: Protection & Safety
  • Gallery
  • Blog
  • Contact Us

Luxury and style at Birkenhead Point

Last month, we were super excited to flex our creative muscles with our new client, Birkenhead Point in Sydney, an outlet centre focusing solely on premium fashion brands.

At Birkenhead, we were given an incredible 11-metre long window display space to play with that required major activation to grab the attention of shoppers and passer-bys. We love these kinds of challenges and it’s actually a really common problem for centres – it can be a difficult task trying to display and represent five to ten different retailers in the same VM install, all which must work well together and still stay true to the centre’s brand.

When it works really well, retailers love the fact that centre management is so supportive of their brands and promoting their products to shoppers.

Visual Merchandising | Retail Displays | Shopping Centre Visual Merchandiser | Premium Retail Brands | Outlet | Window Displays
Birkenhead Point Premium Outlet Centre, Window Display

Our client gave us a detailed brief of their marketing campaign and we were inspired by that to continue it throughout the installation. We created the same black spot signage used in the existing campaign and placed them behind each of the brands – Tommy Hilfiger, Cue, Calvin Klein, Saba and Alannah Hill.

Look at any luxury brands’ window displays and you’ll notice that they’re often actually quite simple and pared back, to highlight certain products – Chanel, Gucci and Louis Vuitton often employ this same technique.

Sometimes, less is more, so we chose a chic monochrome palette to create consistency across each of the retailers’ products. And for a pop of colour, we had teal signage as a backdrop.

If you want help activating your space now, we’d love to hear from you. Contact us here.

xx

Tamarra & the AUSVM Design team

Work With Us!

We would love to chat to you about your upcoming campaigns

Get in touch

Primary Sidebar

Stay Updated

Want to stay on top of what’s happening in the retail industry, the latest trends and find some visual merchandising inspiration, ideas or tips? Sign up for our blog so we can share exciting opportunities and inspiration with you.
  • This field is for validation purposes and should be left unchanged.

Connect with us:

Blog Categories

  • Autumn Winter 2016
  • Chinese New Year
  • Christmas Visual Merchandising
  • Colour Stories
  • Easter Visual Merchandising
  • Hoarding
  • I'm Feeling Lucky
  • Mardi Gras
  • Moodboard
  • Mother's Day
  • Shopping Centre Re-Developments
  • Shopping Centres
  • Spring Visual Merchandising
  • Visual Merchandising
  • Window Merchandising
  • Winter 2020

Search Our Site

Footer

Services

  • Display & Visual Merchandising Consulting
  • Display & Visual Merchandising Installations
  • Display & Visual Merchandising Hardware

Quick Links

  • About AUSVM Design
  • Our Clients
  • Display & VM Services
  • VM Gallery
  • Testimonials

About AUSVM Design

AUSVM Design is a Display & Visual Merchandising Agency operating Australia wide; specialising in Display & VM Consulting, Installation & Hardware.

We are Display & VM experts who provide creative, innovative retail display and VM solutions for retailers of all shapes and sizes!

PO Box 1083
Menai Central NSW 2234

Phone: (02) 9543 5777
Email: info@ausvmdesign.com.au

Or fill out our contact form

Copyright © 2021 · ausvm-design on Genesis Framework · WordPress · Log in