• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

AUSVM Design

Australian Visual Merchandising Experts

  • Home
  • About
    • Our Team
    • Our Clients
    • Testimonials
  • Display & VM Services
    • Display & VM Installation
    • Display & VM Hardware
    • Display & VM Consulting
    • COVID-19: Protection & Safety
  • Gallery
  • Blog
  • Contact Us

Hello, Hoarding

One very shift in shopping centre land would have to be the creative transformations taking place with the treatment of hoardings. 

Once upon a time, it was the norm to take a sheet of scuffed white hoarding to cover up an empty retail site, chuck on a big padlock and place an obscure warning sign to let shoppers know that construction work was in progress. Well, the tides have most certainly turned and centres are now getting more creative – even artistic in some cases – with the way they create and use their hoarding. Gone are the days of grubby hoarding and in its place are now clever, attractive spaces specifically aimed at catching the eye of passers-by.

We are often contacted to develop concepts to overhaul these problematic and sometimes difficult retail spaces. After all, how do you make an empty space look appealing to customers?

Our most recent work at Warriewood Shopping Centre included sprucing up their hoarding as a result of the centre’s re-development. Inspired by the centre’s wonderful location on the northern beaches and tied in with its existing branding, we installed and overhauled surfboards with some pretty blue waves with over 15 metres of hoarding. As you entered the centre from the carpark, our challenge was to liven up the space and add some colour to ‘wow’ customers. We used colours that reflected the centre’s brand and of course, the ocean right across the road. Take a peek below at the end result.

Warriewood Shopping Centre | Hoarding | Shopping Centre Makeovers | Visual Merchandising | Retail Displays | Retail Revamp
Warriewood Shopping Centre, NSW

We really love checking out shopping centres across the country and on our travels, this piece of artwork (below) caught our eye at the Imperial Centre in Gosford, NSW.  This centre has taken their hoarding to a whole other level. At first glance, we didn’t even realise it was hoarding. In fact, the centre has engaged the services of a local artist to decorate their hoarding. And the result well worth it. What a great way for the centre to get involved in the community.

Imperial Shopping Centre Gosford | Hoarding | Shopping Centre Makeovers | Visual Merchandising | Retail Displays | Retail Revamp
Imperial Centre Gosford, NSW

And to our further surprise, as we walked around this centre we also came across interactive hoarding. We stumbled across what would have to be the largest chalkboard we have ever seen. With chalk provided, customers were encouraged to write about theirs wishes and what they were thankful for. It was such a feel-good way for the centre to further engage with their shoppers.

Imperial Shopping Centre Gosford | Hoarding | Shopping Centre Makeovers | Visual Merchandising | Retail Displays | Retail Revamp
Julie our VM Manager getting into the spirit of things @ Imperial Centre Gosford NSW

Looking for further inspiration or guidance with your Centre’s Hoarding treatments? You can reach us here or give us a buzz on 02 9543 5777.

Regards

Tamarra and the AUSVM Design team.

Work With Us!

We would love to chat to you about your upcoming campaigns

Get in touch

Primary Sidebar

Stay Updated

Want to stay on top of what’s happening in the retail industry, the latest trends and find some visual merchandising inspiration, ideas or tips? Sign up for our blog so we can share exciting opportunities and inspiration with you.
  • This field is for validation purposes and should be left unchanged.

Connect with us:

Blog Categories

  • Autumn Winter 2016
  • Chinese New Year
  • Christmas Visual Merchandising
  • Colour Stories
  • Easter Visual Merchandising
  • Hoarding
  • I'm Feeling Lucky
  • Mardi Gras
  • Moodboard
  • Mother's Day
  • Shopping Centre Re-Developments
  • Shopping Centres
  • Spring Visual Merchandising
  • Visual Merchandising
  • Window Merchandising
  • Winter 2020

Search Our Site

Footer

Services

  • Display & Visual Merchandising Consulting
  • Display & Visual Merchandising Installations
  • Display & Visual Merchandising Hardware

Quick Links

  • About AUSVM Design
  • Our Clients
  • Display & VM Services
  • VM Gallery
  • Testimonials

About AUSVM Design

AUSVM Design is a Display & Visual Merchandising Agency operating Australia wide; specialising in Display & VM Consulting, Installation & Hardware.

We are Display & VM experts who provide creative, innovative retail display and VM solutions for retailers of all shapes and sizes!

PO Box 1083
Menai Central NSW 2234

Phone: (02) 9543 5777
Email: info@ausvmdesign.com.au

Or fill out our contact form

Copyright © 2021 · ausvm-design on Genesis Framework · WordPress · Log in