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The February wrap-up: Love is in the air

Be still my beating heart! We just love Valentine’s Day visual merchandising – it’s such a fun time with so many different props to play with to create romance in our installs. Our approach for this key retailing event this year was to install big, bold demonstrations of love. We used over-sized floral hearts and tassels galore, plus the traditional pretty love heart, which never goes astray. Here is some of our work from this month.

Visual Merchandising | Valentines Day Visual Merchandising | Shopping Centre Visual Merchandising | Retail Displays | Love | Broadway Shopping Centre

Visual Merchandising | Valentines Day Visual Merchandising | Shopping Centre Visual Merchandising | Retail Displays | Love | Broadway Shopping Centre

At Broadway Shopping Centre, we handcrafted these over-sized love hearts with a mix of floral buds. The idea was to create a unique prop for the centre that would grab the attention of their shoppers. Our mannequins were styled in edgy denim outfits as a contrast.

Visual Merchandising | Valentines Day Visual Merchandising | Shopping Centre Visual Merchandising | Retail Displays | Love | Broadway Shopping Centre

These installs at Broadway were cute, pretty and all about romance. These showcases reflect some of the pastel Valentines Day-inspired product from the centre’s homewares retailers.

Visual Merchandising | Valentines Day Visual Merchandising | Shopping Centre Visual Merchandising | Retail Displays | Love | Westfield Penrith Shopping Centre

It was tassels galore at Penrith Westfield – they were such simple props but made such a great impact on our showcases. We wanted to achieve something pink and pretty, but at the same time out-of-the-box, creative and eye-catching.

Visual Merchandising | Valentines Day Visual Merchandising | Shopping Centre Visual Merchandising | Retail Displays | Love | Westfield Penrith Shopping Centre

We continued the tassels and pretty-in-pink theme in our flatlay showcases here at Penrith Westfield.

Visual Merchandising | Valentines Day Visual Merchandising | Shopping Centre Visual Merchandising | Retail Displays | Love | Roselands Shopping Centre

These intricate filigree love hearts on display at Roselands Shopping Centre added a beautiful traditional touch to our showcases here.

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About AUSVM Design

AUSVM Design is a Display & Visual Merchandising Agency operating Australia wide; specialising in Display & VM Consulting, Installation & Hardware.

We are Display & VM experts who provide creative, innovative retail display and VM solutions for retailers of all shapes and sizes!

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Menai Central NSW 2234

Phone: (02) 9543 5777
Email: info@ausvmdesign.com.au

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