A hot zone, as I call it, is a prime real estate area in your store where your customer, having made the decision to enter your store, will decide whether to keep shopping or turn around and walk out. It’s often located inside your front doors and it’s crucial for any shop, as it is… [Read More]
Visual Merchandising
4 ways to work your windows
I’ve always said that your shop window is like your silent salesperson, who’s luring in customers to your business even when you’re asleep. Here are four ideas to inspire you when you’re creating your next window display.
Valentines Day meets Chinese New Year
February is such a wonderfully festive time in Sydney. There’s Valentine’s Day, Chinese New Year, Mardi Gras… the whole city just comes alive during summer. It also seems like people have now recovered from the madness of Christmas and the New Year and are regaining their energy again. It’s a fun time when a lot… [Read More]
