Last month, we were super excited to flex our creative muscles with our new client, Birkenhead Point in Sydney, an outlet centre focusing solely on premium fashion brands. At Birkenhead, we were given an incredible 11-metre long window display space to play with that required major activation to grab the attention of shoppers and passer-bys…. [Read More]
Visual Merchandising
AW16 launches in style…
Welcome to Autumn Winter 2016 – we’ve been busy busy! Let’s start with Chatswood Chase… The focus at Chatswood Chase Shopping Centre for their AW16 launch was Emerging Designers & Australia’s Fashion Canvas. The focus of the VM install was super glam and all about high end designer fashion from labels such as Carla Zampatti,… [Read More]
Emerging Designers Exhibition @ Chatswood Chase
Now, for something a bit different, we were called on to help set up and display the Emerging Designers Exhibition at Chatswood Chase Shopping Centre as part of their Autumn Winter 2016 launch. Amazing pieces were put forward by these emerging & very talented designers, and it was our job to ensure that it all… [Read More]
How to use fabulous flowers in a display
Creating a wow-worthy window display is one of the greatest joys and challenges of being a visual merchandiser and one effective way that I’ve seen this achieved is by putting together a floral display. Flowers are pretty and sweet, but depending on the way you style them and your colour selection, they can also be… [Read More]
The March wrap-up: Egg-cellent Easter
Easter is always such a playful time of the year for retailers and it’s a great season to get creative with visual merchandising. After all, what’s cuter than fluffy bunnies and patterned easter eggs? This year, our approach was flirty and fun, pretty and pastel. At Broadway Shopping Centre, we used these beautiful moss vines… [Read More]
Hello, Hoarding
One very shift in shopping centre land would have to be the creative transformations taking place with the treatment of hoardings. Once upon a time, it was the norm to take a sheet of scuffed white hoarding to cover up an empty retail site, chuck on a big padlock and place an obscure warning sign… [Read More]
