Till next time… Christmas. It can be a difficult and demanding time of year, but once it’s all over, we visual merchandisers do secretly miss it! It is at Christmas time we find we have the bigger VM budgets to work with, the bigger, better props to play with, and the overall buzz in the… [Read More]
AUSVM Design Blog
A Beginners Guide to Merchandising with Props
Props are a really fabulous way to bring your merchandise to life and enable you to take your product story to the next level. They also assist customers in knowing how your products for sale should be used. For example, let’s say you sell a range of beautiful jewellery boxes. A few necklaces and bracelets… [Read More]
5 ways to create a great change room area
We’ve all had the experience of struggling with trying on a swimsuit in a tiny change room in the lead-up to summer. It’s uncomfortable, there’s nowhere to hang up your clothes, sometimes there’s not even a mirror inside (of course, it’s outside, where you’ll have to parade around in front of other customers) and to… [Read More]
Why you need a Hot Zone
A hot zone, as I call it, is a prime real estate area in your store where your customer, having made the decision to enter your store, will decide whether to keep shopping or turn around and walk out. It’s often located inside your front doors and it’s crucial for any shop, as it is… [Read More]
Spring Trends
Sure, it’s still chilly outside, you’re wearing Ugg boots at home and the thought of warm weather is a distant memory. But before you know it, spring will be here in a few short months.
4 ways to work your windows
I’ve always said that your shop window is like your silent salesperson, who’s luring in customers to your business even when you’re asleep. Here are four ideas to inspire you when you’re creating your next window display.
