I’ve always said that your shop window is like your silent salesperson, working away, attracting customers to your business even when you’re asleep.
Here are four ideas to inspire you when you’re creating your next window.
1. Large graphics
Work your window space! This window display is put together by a retailer who very cleverly maximise every square inch of their window area. As opposed to leaving empty walls in the background, they use larger than life graphic images that add a whole other dimension to the window space.
Imagine if this image was not in the background. How eye-catching and effective would this window still be?
A current merchandising trend, proving to be very popular and cost effective in the marketplace are decals, vinyls or stickers. Decals are essentially a large format sticker applied to the inside or outside of a window. A decal serves many purposes. It can be used to advertise an offer, a season or an important calendar event, like Valentine’s Day or Christmas.
Contact your local signage supplier and ask for a quote. You may want to approach neighbouring retailers and band together to overhaul windows with decals at the same time. This will create maximum visual impact and also perhaps result in a competitive quote from the suppliers.
Bright block coloured backgrounds are simple but can be very effective.
I stumbled across these stunning Louis Vuitton windows in Hawaii. Located on the main street, in competition with a bunch of other luxury brands… how do you make a statement? Colour, colour and more colour! There’s actually minimal stock placed in these windows, but what catches your eye and fills the space are the bright coloured backdrops.
4. Have fun
Don’t forget to have some fun windows and really unleash your creativity. Consider some entertaining scenes you could perhaps create in your window, like this Aussie Christmas theme in Supre’s window.
It doesn’t get more Aussie than this! This retailer paints the perfect Aussie Christmas with deck chairs, sand budgets and singlets. And to finish it off, a simple bikini acts as the Christmas tree decoration.
This is an edited extract from Retail Revamp: The No-Nonsense Guide to Visual Merchandising and Display by Carol Bagaric.